Recent Consultations
Car Rental Business
A car rental business wanted more profit without
spending any money. This was a simple case of business optimisation.
I had to find out how often their customers
hired cars, why they hired, how long they hired for and how
much they spent and what the profit was per hire and day.
1. I strategically created special offers which
drive customers to hire cars for longer.
2. I found out why people hired and stimulated
response by changing the advertising to reflect that.
3. I created a Car-Club which rewarded hirers
for bring the car back clean and encouraged them to hire more
often by giving larger discounts to the careful drivers who
looked after the cars.
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