Recent Consultations

Cosmetics Business

An online start-up cosmetics company required my help to transform their online business into a profitable income stream.

1. I implemented strategic brand positioning to help their product gain recognition and leverage in the marketplace.

2. I priced the products at impulse pricing but maintained the integrity of the brand.

3. I helped create headlines that captured their audience, language that persuaded them and a risk-free proposition that made them buy without thinking twice.

4. I created a referral program that rewarded agents as they gathered clients for the company

5. I increased the number of customers, their transaction size and frequency by combining products, by selling larger quantities for a smaller profit per item but a larger profit per transaction which increased the bottom line of the business in 30 days by twofold.

The company is now successfully expanding its product line and opening a wholesale division due to the success.