Recent Consultations

Restaurant

This restaurant was serving 350 a week and turning over £7,000 a week which made them a profit of £2,500 a week.

Their request was simple, they wanted to make more money.

The solution was easy. Get more people to spend more money, more often. But how?

I asked the owners a few simple questions - what the customers ordered, what times and days they came, how much they spent.

Here are their solutions:

1. Get more people on the door - the restaurant could serve 100 a day easily but was serving at half the capacity. I created special offers which enticed customers at the restaurants quiet hours.

2. I created a up-selling system which made sure the order takers always asked the customer if they wanted a specific side dish with their chosen main course and also to recommend what they had last time after asking how it was.

3. I created a system to capture the customers details so that they can be notified most cost effectively about changes or upcoming offers at the restaurant.

4. I educated the customers on how the food is prepared, why it is prepared in such ways. How every care is taken to make sure the dishes are the best. I explained where we got the ingredients from, I emphasized how fresh they were, I showed them that we care, I showed them why they should never go anywhere else but this restaurant.